Gapped

apocalypstick drawing almie rose

drawing by Jaranodle

Dear The Gap,

What the hell are you doing? At no other store in the world am I a size zero. Shame on you for screwing with my already fragile body image. How many young women have eating disorders? How many young women are just plain discouraged by their bodies? You’re not helping by sizing your clothing smaller. You’re making me feel worse. You’re confusing me. You’re making me wonder, what the hell is so wrong with my body that you have to label me two sizes smaller than I am? Your sizing isn’t just silly, it’s downright dangerous. Cut it out, get real, stop being ridiculous.

Thanks,

Almie/Apocalypstick

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15 thoughts on “Gapped

  1. Dominique @ being domUnique

    AHH! i so agree. WHY CAN’T SIZE MEASUREMENTS JUST BE CONSISTENT AND STANDARD EVERYWHERE. it makes me hate shopping.

  2. Miss Delish

    I love Gap’s sizing. It fits a bit more loosely, which is nice. I don’t like my clothes skin tight. And I like that they aim to fit the average person as well as you adorable little pixies. I mean, I have huge boobs and can rarely find tops that fit them. But gap’s tops fit them REALLY well. 🙂 And while other brands have shifted their sizing down, gap has remained consistent over the years.

    Ok, I am done now.

    Sincerely, the girl with an almost completely Gap built wardrobe.

  3. deromanticize

    Ugh, vanity sizing is my biggest annoyance. I actually used to work at the Gap, and their clothes are effing HUGE! I once read a magazine article about vanity sizing. They had a pair of khakis from Gap from the early 90s and then one from that year (I don’t remember when I read this, maybe around 2005) and measured them both. The current ones were around 2 inches larger everywhere. Most stores have engaged in a bit of vanity sizing over the years, but Gap is definitely the worst. Vanity sizing makes it impossible for smaller people to find clothes that fit. At 5′ and 110lbs, I shouldn’t have to order XXS petite. That should be for people who are extremely thin, not people whose bodies are average! Soon there will be no clothes left that I can buy.

  4. Anonymous

    THANK YOU. I have my share of body issues, it’s true, but I know that in NO PLACE should I be a size 2, and I’m really okay with that. Because if I’m a size 2 at the Gap, what is my ACTUAL size 2 friend supposed to buy there? NOTHING, that’s what.

    Plus, yeah, it’s messing with me. A lot.

    1. Almie Rose Post author

      You’re welcome! It’s good to know others have the same issues, makes us feel less weird. 🙂

  5. carly

    I feel your pain, i bought a size 0 dress at cache recently and I’ve gained 20 effing pounds since 2 years ago. Guys just get 32×34 pants (or whatever size) SAME EVERYWHERE, consistency is better than the confusion from stores’ miguided attempts to boost our self esteem.

  6. Calee

    AMEN sista! I’m in no way shape or form a size 0, but I can squeeze my ass into one at the Gap. Also, Anne Taylor. WTF? I’m like an 8. At best.

    1. Almie Rose Post author

      HAHAHAHA! I don’t even watch this show but this GIF is muchly appreciated.

  7. Cici

    I love that show. It is so beyond ridiculous. I’m 95% sure it was created specifically to be a guilty pleasure.

    P.S. Sorry for failing at learning how to post the gif so you didn’t have to find it. I am no bueno with that stuff

      1. Cici

        You would think that by now technology would actually begin to make life easier like it promised us all those years ago. It should just know what I want to do and BOOM! either its done or some magical computer fairy shows up and teaches me how to do it (and of course its super easy and I’ll never forget) and then she gives me a diet coke and a cookie (calorie free, because technology did that for us)

  8. catherine

    I would actually have to slightly disagree with your comment. Although everyone is concerned with their body image, if I saw that I dropped 2 sizes, I would be happier and my confidence for the while would be boosted! Maybe GAP is going for that sort of confidence boost or I may be completely wrong but if it were the other way around I’m sure there will be more cases of women losing their confidence and falling into unhealthy situations.

    I do agree that sizes should be consistent, but at the same time it doesn’t even matter. Clothes are clothes and you try them on. If they fit, then good for you.

  9. Yessi

    I remember back in the day, when I was a wee, high-school thing, trying on dresses at Le Chateau. I must’ve been 5’6″ and 115 lbs. After trying on my regular size 4s and 6s, I had to ask the salesperson to bring me a size 10. When it fit, I nearly cried. (I was really young, OK?) She took me aside and explained how accurate, across-the-board sizing doesn’t exist, and that their store made everything ridiculously small.
    For every store guilty of vanity sizing, there’s another store/brand that does the complete opposite, completely alienating another group of shoppers. It’s really their loss.
    You know what your size 2 friends will do? They will buy a size 0. If that doesn’t fit, they will go to another store/brand. Again, the Gap’s loss.

    And another thing! How silly is it that we attribute our self-worth with the number on our clothing? I’m as guilty as the next person, but really, I mean, really. Really. It’s ridonk that we do this to ourselves.

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